One in four Brits can’t remember the last time they explored where they live

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One in four Britons admit they can’t remember the last time they explored their local area, and one in 10 cannot name a single landmark or tourist attraction near to where they live, according to a new study.

Despite the unadventurous streak on the home front, well-travelled Brits are more familiar with European landmarks than their UK counterparts, showed the study.

More than half (52 per cent) have visited the Eiffel Tower in Paris, but far fewer have travelled to sites in the UK such as Windsor Castle (36 per cent), where the Duke and Duchess of Sussex, Prince Harry and Meghan, married earlier this year. 

More than half (52 per cent) of Brits have visited the Eiffel Tower in Paris, but far fewer have travelled to sites in the UK such as Windsor Castle (36 per cent), where the Duke and Duchess of Sussex, Prince Harry and Meghan, married earlier this year


More than half (52 per cent) of Brits have visited the Eiffel Tower in Paris, but far fewer have travelled to sites in the UK such as Windsor Castle (36 per cent), where the Duke and Duchess of Sussex, Prince Harry and Meghan, married earlier this year

More than half (52 per cent) of Brits have visited the Eiffel Tower in Paris, but far fewer have travelled to sites in the UK such as Windsor Castle (36 per cent), where the Duke and Duchess of Sussex, Prince Harry and Meghan, married earlier this year

The poll of more than 2,000 adults also found that the curious people of Sheffield can pride themselves on being the UK’s number one adventurers, spending on average 11 days a year exploring the local scenery.

In contrast, Londoners dedicate just six days to touring local sights, followed closely by residents of Cardiff and Nottingham.

Residents in Liverpool came in last on the list, spending just five days a year visiting their own region’s landscape, according to the study by cider brand Stowford Press.

Overall, out of all the attractions in the UK, Buckingham Palace is the most visited by locals, followed by the Tower of London, Blackpool Tower and Stonehenge. 


Despite this, one in seven Londoners failed to correctly identify a picture of Buckingham Palace – and just one per cent of those from the south west recognised a picture of Bath Abbey. 

The poll of more than 2,000 adults also found that the curious people of Sheffield (pictured) can pride themselves on being the UK's number one adventurers, spending on average 11 days a year exploring the local scenery

The poll of more than 2,000 adults also found that the curious people of Sheffield (pictured) can pride themselves on being the UK's number one adventurers, spending on average 11 days a year exploring the local scenery

The poll of more than 2,000 adults also found that the curious people of Sheffield (pictured) can pride themselves on being the UK’s number one adventurers, spending on average 11 days a year exploring the local scenery

Britain’s most curious cities: Number of days a year residents spend exploring their local area

Sheffield – 11

Newcastle – 10

Manchester – 10

Leeds – 8

Plymouth – 8

Norwich – 8

Birmingham – 7

Southampton – 7  

 Bristol – 7

Brighton – 7

Edinburgh – 6

Glasgow – 6

London – 6

Cardiff – 6

Nottingham – 6

Liverpool – 5 

 

Unsurprisingly, one in eight Brits admit the main reason for failing to tour the area near to where they live is due to a lack of time (25 per cent) and interest (18 per cent), and most say they would struggle to occupy themselves if they spent a weekend close to home. 

‘It’s easy to get carried away planning trips and holidays to all sorts of far-flung locations or getting stuck in the daily grind, but as a nation we are overlooking the diverse offering of adventures ready to be enjoyed right on our doorsteps,’ said Holly Chadwick, brand manager at Stowford Press.

‘With a quarter of us admitting we can’t remember the last time we explored our local area, Stowford Press is encouraging Brits to rediscover their surroundings by embarking on their own local adventure.’

Top tips for local adventurers

1. Hit the heights

Head up to your nearest hill or viewpoint – you’ll be surprised how close it is. When you get there, take a deep breath and enjoy the view.

2. The scenic route

For shorter journeys, rather than taking the car or jumping on public transport, take the scenic route and walk. Who knows where it will lead!

3. A circular journey

Take a circular journey from your home. Walk out of your front door, turn right, keep walking until you feel like turning right again. And again. Keep going until you get back home. You’ll be surprised what you discover close to home.

4. Camp out with friends

Enjoy a night out with friends under the stars. If you’re lucky enough to live close to woodland, pick a warm evening and head out with a sleeping bag. If not, bring your local adventure even closer to home with a camp out in the garden.

5. Earn your dessert

Make Sunday lunch a bit more interesting. Head out to a local pub for mains, then walk to another pub for dessert. By the time you get to pub number two, you’ll have earned that sticky toffee pud! 

 Source: Stowford Press / Alastair Humphreys

 


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